Here’s a look at my spec portfolio. The one that I used back in 2017 to move from PR/freelancing to get my first gig.
I made work for
Filson - because Filson lasts forever.
Yorkshire Tea - because tea tastes best when steeped correctly
Sharpie - showing things that don’t last
Tesla - because they’ve never advertised
Nike - hacking platforms
NYSC - just one sports club for NYC
La Croix - giving away water
Beboe - Playing on the name.
If I remember correctly, I made the Nike, Sharpie, Filson work first. then yorkshire, tesla, NYSC, la croix and lastly Beboe.