Tesla is a brand that is easily recognizable, but not as relatable. In part, this campaign is aimed at reconciling those two notions for people who are exposed to the brand. It is a print based campaign with radio collateral.
Tesla is a remarkable car and is most appropriately deemed a product of the future. Not before its time, but taking us to where we should be going.
This is a 15-second radio spot for the campaign. Voiced, produced and edited by my dad. (Thanks dad!)