Just One


NYSC has become a challenger brand in the fitness club market in NYC. Just One is a campaign that focuses on working towards your exercise goals one day, one step at a time–preferring incremental change to impossible to follow exercise plans.


An experiential aspect of the campaign–pull up bars throughout the city.



You can stare at your phone and pretend

you don’t see the pull up bar 

or you can impress yourself by just doing one pull up.

The bar is low.

Just One



you can look down at your phone

or look down from this pull up bar. 

One exercise you actually do 

is better than one hour of exercise you will not. 

Just One


OOH executions


Audio concepts


Print Executions 


Concept/Copy - Couper | Posted 8/2017