This is a digital campaign with print collateral introducing a La Croix app and partnership with Lyft. "La Lyft" is an initiative to put a cold can of La Croix into the hands of every Lyft rider.
Below is a slideshow wireframe of the La Croix App
Experiential: La Croix sparkling fountains throughout New York
Concept/Copy - Couper | Posted 8/2017