Olive AI

Writing for the hardest room in tech
Healthcare is where trust goes to be tested. Olive built AI automation for hospitals—which meant every word we shipped had to convince administrators & clinicians that software stewarding patient data and revenue cycles deserved to exist.

I led consumer-facing marketing and worked on conversation design and LLM alignment: deciding not just what the brand said, but what the AI itself was allowed to say, and how it should say it. Voice guidelines weren't a brand exercise—they were my remit.

The Marathons that Matter campaign gave us a visceral tie into the insight that care is a marathon for healthcare practitioners—in one of the biggest stages in a key market. 

This was 2020–2021: writing for an AI company, for an audience with every reason to be skeptical, while the category was still deciding what it wanted to sound like. Challenge accepted.