Concept: Sharpie is an iconic brand that people trust their most important moments to. The following is a campaign designed to remind people that when they choose Sharpie, they're choosing to make a lasting mark.

This series of 15 second video adverts are tailored for Instagram. Designed to arrest attention with simplicity and drive home the idea that when you use a sharpie, things last.

 
Sharpie Preview.jpg

The series of print ads illustrates that even things that wouldn't normally last, will last because of Sharpie.

 
 
 

Concept/Copy - Couper | Art Direction - Lindsay Cox | Posted 10/2016