Well Worn

 

Concept: In a throw-away society where scuffs and rips are bought not earned, Filson makes unfailing goods. Goods that develop their own patina and are guaranteed for life. 

This campaign highlights the developing character of Filson goods; character that is connected with the wearer in a way that goods on the fashion cycle can never be.

Filson Tin
Worn Filson Tin
FilsonBrief

Concept/Copy - Couper | Art Direction - Lindsay Cox | Posted 12/2016