Pro Food

 

Concept: Soylent is a laboratory developed performance oriented all natural meal replacement that faces opposition from proponents of conventional foods because of the misunderstandings of why someone would eat Soylent. 

 
Pro Food
 

The campaign relies heavily on the pun 'pro' and provides cases for when the reader might prefer Soylent.

ProFood3.png
Soylent Pro Food
Soylent Pro Food

Concept/Copy - Couper | Art Direction - Lindsay Cox | Posted 12/2016